New products

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Refresh your dining space with the graceful charm of our Hydrangea Cotton Tablecloth—a timeless blend of relaxed beauty and refined design. Whether you're hosting a sunlit summer brunch, setting the table for an intimate dinner, or simply adding a fresh touch to everyday meals, this floral tablecloth transforms your table with ease. Featuring a soft, airy hydrangea motif in classic coastal blues, this piece complements everything from breezy beach cottages to more traditional interiors. Its subtle palette and delicate detailing pair effortlessly with a variety of dishware and centerpieces, making it a versatile foundation for any tablescape. Crafted from 100% high-quality cotton, it offers both luxurious softness and everyday durability. The hand-applied print lends a bespoke, artisan feel—bringing thoughtful design and personality to your table. Available in two sizes (60" x 90" and 60" x 120"), it fits both cozy kitchen tables and formal dining settings with equal elegance. Why You’ll Love It: Timeless Hydrangea Design – A signature floral print that brings subtle sophistication to any meal Crafted from 100% Cotton – Soft to the touch, durable, and made for everyday use Artisan Detailing – The block-printed motif offers a refined, custom look Machine Washable – Designed for real life, with easy care and lasting beauty Versatile Styling – Complements traditional, casual, and elevated coastal decor Elevate your everyday dining or set the stage for your next gathering—add the Hydrangea Cotton Tablecloth to your home today.

Coastal elegance for everyday gatherings. Create a serene, sophisticated table with our Hydrangea Cotton Napkins, where floral charm meets relaxed luxury. Featuring a timeless blue and white hydrangea print, these napkins bring a soft, coastal touch to your entertaining—whether you're setting the table at your beach cottage, lakeside retreat, or simply bringing a hint of the shore to everyday meals. The delicate hydrangea design evokes the feeling of sun-drenched gardens and ocean breezes, instantly refreshing your tablescape with a light, refined aesthetic. Made from 100% cotton, they’re as functional as they are beautiful—soft to the touch, highly absorbent, and designed for everyday ease. Beautifully bundled with a ribbon, this gift-ready set of four makes a thoughtful hostess gift or a charming addition to your own collection. Why You’ll Love Them: Signature Hydrangea Motif – A fresh, floral design that brings timeless coastal beauty to the table Premium 100% Cotton – Soft, breathable, and absorbent for effortless entertaining Gift-Ready Presentation – Comes tied with a ribbon, perfect for hostess or housewarming gifts Generous 20" Square Size – Ideal for both casual and formal settings Machine Washable & Reusable – Designed for easy care and long-lasting style Elevate every meal with the beauty of coastal blooms—shop the Hydrangea Cotton Napkin Set today.

Refined details for the art of entertaining. Thoughtfully crafted for those who appreciate timeless design and meaningful touches, our Hydrangea Embroidered Cotton Cocktail Napkins bring an elegant botanical accent to your table. Each set includes six 5" x 5" napkins—the ideal size for cocktails, hors d’oeuvres, or delicate desserts. Made from soft, breathable cotton, these reusable napkins offer a sustainable upgrade from disposable alternatives, blending eco-conscious living with elevated entertaining. The delicately stitched hydrangea motif—a nod to our signature bloom—evokes the gentle beauty of a coastal garden in full bloom, perfect for warm-weather gatherings and beyond. Whether you're hosting a garden brunch, evening cocktail hour, or coastal-inspired celebration, these napkins bring understated sophistication to every setting. While hand washing is recommended to preserve the intricate embroidery, their lasting quality makes them a staple worth the extra care. Why You’ll Love Them: Set of 6 reusable napkins (5" x 5")—perfectly sized for entertaining Features a classic hydrangea embroidery, a symbol of coastal elegance Crafted from soft, long-lasting cotton A sustainable alternative to disposable cocktail napkins Ideal for cocktails, appetizers, and refined gatherings A beautiful choice for elevated everyday use or special occasions Host with timeless style—add the Hydrangea Embroidered Cocktail Napkins to your collection today.

A heartfelt nod to coastal living, handcrafted with care. Add a meaningful accent to your home with the All is Wells™ Endless Summer Hydrangea Wood Block—a small but striking piece that blends artful design with emotional charm. Featuring a soft striped background, delicate blue hydrangea illustration, and our signature phrase “All is Wells”, this block brings a sense of calm, place, and joy wherever it’s displayed. Handcrafted from solid wood and distressed by hand, each piece is one-of-a-kind—offering the kind of authenticity and character only handmade décor can provide. Whether you’re styling a beach house, lake cottage, or simply want to bring the spirit of Wells, Maine into your everyday home, this elevated accent offers timeless charm with a personal touch. The hydrangea—a flower long associated with gratitude and grace—adds a soft, coastal feel, while the gentle palette makes it easy to incorporate into modern farmhouse, classic coastal, or traditional interiors. Perfect as a thoughtful gift or a meaningful addition to your own space, it’s a reminder that the best homes are the ones filled with love, laughter, and a little coastal charm. Why You’ll Love It: Features our trademarked “All is Wells” phrase—exclusive to our store in Wells, Maine Showcases a hand-painted hydrangea illustration with a soft, feminine coastal aesthetic Crafted from solid wood, then hand-distressed for a one-of-a-kind finish Blends seamlessly into entryways, nightstands, bookshelves, or mantels A beautiful, heartfelt gift for coastal lovers or anyone who adores Wells Designed to inspire a sense of calm, beauty, and place—year-round Celebrate the charm of thoughtful living—add the All is Wells™ Wood Block to your home today.

A meaningful accent with coastal heart. Celebrate the places and people you love with the Love You to Wells & Back™ Wood Block—a handcrafted piece that adds heartfelt charm and quiet elegance to any space. Whether it’s a nod to cherished memories in Wells, Maine or a sentimental gift for someone special, this refined block brings emotion, warmth, and style into the home. Crafted from solid wood and finished by hand, each block features soft neutral tones and subtly distressed edges for a natural, organic feel. The minimalist typography lets the message speak for itself—a simple, beautiful reminder of love, connection, and a place that holds your heart. Perfectly sized for versatile styling, it layers seamlessly on bookshelves, mantels, or entry tables, and pairs beautifully with modern coastal, farmhouse, or transitional décor. Whether displayed solo or tucked into a gallery wall, it’s the kind of piece that feels personal, intentional, and timeless. Why You’ll Love It: Features the exclusive “Love You to Wells & Back™” phrase Handcrafted from solid wood with a soft, distressed finish Compact and versatile—ideal for bookshelves, mantels, nightstands, or gifting Neutral tones and refined rustic texture complement any interior style A thoughtful keepsake for those who love Wells, Maine—or simply love well

A heartfelt coastal touch, designed for beauty and everyday use. Add timeless charm and emotional meaning to your kitchen with the All is Wells™ Endless Summer Tea Towel—a beautifully handcrafted piece that blends artisanal quality with elevated coastal simplicity. Designed in New England and inspired by the beloved hydrangea motif, this towel is more than just a kitchen essential—it’s a tribute to the peaceful rhythm of seaside living in Wells, Maine. Made from 100% high-quality cotton, this towel is both soft and durable, perfect for everyday tasks like drying dishes, styling your oven handle, or adding a graceful touch to a guest-ready table. The crisp white background offers a fresh, clean look that complements any color palette, while the delicate blue hydrangea and “All is Wells” phrase offer a gentle reminder that all is calm by the coast. Whether you’re hosting friends, creating a thoughtful gift bundle, or simply refreshing your space, this tea towel brings a sense of intentional beauty to the everyday. Why You’ll Love It: Features our exclusive “All is Wells” design—a tribute to Wells, Maine Decorated with soft hydrangea artwork for a refined coastal feel Crafted from 100% premium cotton—luxuriously soft, naturally strong A functional, beautiful piece for drying, styling, or gifting Designed in New England and made to last through real-life use A lovely accent for beach homes, lake cottages, or any serene space Bring a little everyday beauty—and a nod to Wells—to your home. Shop the Endless Summer Tea Towel today.

A coastal keepsake inspired by the place we call home. Celebrate the charm of Wells, Maine with the All is Wells™ Hydrangea Pillow—a heartfelt twist on our bestselling hydrangea pillow. Featuring the same soft blue hydrangeas and relaxed coastal styling, this exclusive version includes our signature “All is Wells” inscription, a phrase that captures the serenity, spirit, and beauty of our beloved seaside town. Handmade in New England, each pillow is crafted with a 100% cotton sham and a plush duck feather insert, offering a luxurious yet livable accent perfect for your beach house, summer cottage, or any space that needs a little coastal calm. Whether it’s styled on a guest bed, porch swing, or sunroom sofa, this pillow brings a sense of place—and peace—with it. A thoughtful gift for anyone who loves Wells, Maine (or coastal living in general), this pillow is more than décor—it’s a meaningful reminder that all is well by the sea. Why You’ll Love It: Exclusive “All is Wells” text—a trademarked tribute to Wells, Maine Soft hydrangea artwork for a timeless, botanical touch Handcrafted in New England, with subtle variations that make each piece unique 100% cotton sham with removable duck feather insert Machine washable sham for easy care Perfect for your beach house, lake cottage, or home by the sea Bring a little piece of Wells home—shop the All is Wells™ Hydrangea Pillow today and celebrate the coast you love.

A timeless touch of coastal charm, made to be lived in. Breathe new life into your beach house, lake cottage, or summer retreat with the Endless Summer Hydrangea Pillow—a beautifully crafted accent that captures the fresh elegance of coastal living. Featuring soft, watercolor-style hydrangeas in soothing coastal blues, this pillow brings a refined, lived-in look to any room. Whether styled on a porch swing, layered on a guest bed, or nestled into a favorite reading chair, it adds a welcoming, effortless charm that elevates your space in an instant. Made from a 100% cotton sham with a plush duck feather insert, this pillow offers both structure and softness—perfect for creating that collected, layered aesthetic that feels both curated and comfortable. The insert is removable, making the sham easy to clean and maintain—ideal for busy homes, vacation rentals, or anyone who appreciates beauty without the upkeep. Each pillow is handmade in New England and intentionally "perfectly imperfect," offering the kind of character that can’t be replicated in mass-produced pieces. Finished with delicate fringe trim and a relaxed, coastal palette, it’s a piece that feels at home anywhere—by the ocean or simply inspired by it. Why You’ll Love It: Handcrafted in New England for quality and individuality Features a 100% cotton sham with removable duck feather insert Soft, supportive, and designed to hold its shape over time Easy to care for—just remove the insert and machine wash the sham Fringed edges and hydrangea artwork offer relaxed coastal elegance Let your home bloom with relaxed sophistication—add the Endless Summer Hydrangea Pillow to your space today.

Introducing Cabana Stripes: Modern Coastal Design. Unmatched Durability. NEW! Make a bold, architectural statement at your front door with our new Cabana Stripes Wicked Good Doormat - a refined take on coastal style for design lovers who appreciate clean lines and elevated simplicity. Inspired by Seaside Luxury. Built for Coastal Living. Crafted in Maine from rugged, weatherproof lobster rope, this doormat features bold, evenly spaced stripes in sophisticated coastal hues. The graphic stripe pattern is inspired by upscale seaside resorts and tailored cabanas - bringing structure, contrast, and modern coastal flair to your entryway. Bold, Breezy, and Built to Last. More than just beautiful, the Cabana Stripes Doormat is built to last. It has up to 6x more UV protection than standard fishing rope, resists mold, dries quickly, and holds up effortlessly in high-traffic areas and all-weather conditions. Whether it’s a seaside cottage or a year-round residence, this is the doormat that complements your design-forward lifestyle. Why You’ll Love It: Modern striped design for a clean, tailored look Handwoven in Maine from our own Wicked Good ultra-durable lobster rope - stronger than standard polypropylene Weatherproof, mold-resistant & fast-drying – made to withstand coastal elements.  Won’t shed or bleed like traditional mats Low maintenance – simply shake or rinse to clean Heavy-weight mat won’t blow away, even in high winds Resort-inspired striped design adds architectural interest and modern coastal style Available in multiple striking colorways, the Cabana Stripes Collection is the perfect blend of bold design and proven performance - ideal for those who want to make a statement without sacrificing quality. Add a touch of modern coastal sophistication to your doorstep - shop Cabana Stripes today. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.