About Us

About New England Trading Co About New England Trading Co

Thank you!

When you shop at New England Trading Co., you’re supporting a small Maine family-owned business.

We launched in 2009 with a simple mission: deliver exceptional quality, value, and service—plus a great story.

That’s why we introduced the Original Lobster Rope Doormat, the first of its kind sold online. The Associated Press covered it the same weekend we got married (a double blessing!), and on April 18, 2012 it was featured live on NBC’s Today show. We even won StartUp Nation’s Moms in Business competition.

Years later, our Wicked Good Lobster Rope Doormats are still the best outdoor mats in the world (if we do say so ourselves). Thank you for being part of our journey!

— Karen & Jeff Marsh

How We Give Back

We are grateful to be able to support these wonderful charities regularly.

As Seen on CBS

Visit our Coastal Maine Gift Shop in Wells

Since 2009 we've had the pleasure of helping customers find the perfect coastal-inspired gift or accessory. We love to commune with those who share our love of all things nautical.

Our office and retail store is located 953 Post Road in Wells, Maine and we have a warehouse in Washington, Maine.

The Original Lobster Rope™ Doormat

We opened our online store in 2009 with the guiding principle that customers want products of exceptional quality and value, with a great story. That's why our first-ever item was the Lobster Rope™ Doormat - and we were the first to sell a product of this kind online.

The Associated Press referred to our Lobster Rope Doormat in April 2009. In 2012 our Lobster Rope Doormats were featured in a live segment on NBC's Today and later that year we were a winner of StartUp Nation's Moms in Business competition.

Since then you can see us regularly in media such as CBS Maine Makers, HGTV Magazine, and more.

To this day, our Lobster Rope Doormats are the best outdoor mat in the world (in our humble opinion.) Be wary of imitations: only Wicked Good Doormats are the original Lobster Rope Doormat.

Design New England, Redbook, Craft in the City, Elle's New England Kitchen, This Confetti Life, RachelRay.com, ApartmentTherapy.com, DailyGlow.com, LauraDayLiving.com, AlternativeConsumer.com, Internet Radio America