New products

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

Understated. Elegant. Built for the elements. Meet Tailored Stripes—a new addition to our Wicked Good Doormat collection that delivers quiet elegance with signature performance. Handwoven in Maine from our exclusive, extra-durable lobster rope, this mat features a sleek solid body framed by slim contrast stripes at the top and bottom for a timeless, tailored finish. Built to withstand the elements, the Tailored Stripes Doormat is weatherproof, mold-resistant, and virtually indestructible—standing up to salt air, sun, rain, and snow for years. Unlike ordinary mats, Wicked Good Doormats won’t hold moisture or break down over time, making it the ideal choice for high-traffic entrances in coastal homes, city townhouses, and everywhere in between. It’s a beautiful choice for anyone who gravitates toward neutral palettes, clean lines, and a minimalist approach to front door decor. Why You’ll Love It: Minimalist stripe detail offers a refined, tailored look Handwoven in Maine from our own proprietary lobster rope—stronger than standard polypropylene and includes up to 6xs more UV protection. Weatherproof & mold-resistant—stands up to all seasons, coast to city.  Won’t fade, shed, or trap moisture like traditional doormats Heavyweight mat won’t blow away, even in high winds Low-maintenance—a quick shake or rinse keeps it looking pristine Welcome guests with the elegance of Tailored Stripes—shop now. © 2009-2025 The New England Trading Company, Ltd. All Rights Reserved. The Original Lobster Rope Doormat, Lobster Rope Doormat, Lobster Rope Basket are copyrighted trademarks of The New England Trading Company, Ltd. All Rights Reserved.

An effortless piece of coastal calm - refined, sun-warmed, and born by the sea. Meet your new everyday heirloom: the Puka Shell Surf Point Choker, a hand-strung nod to breezy beach mornings and salt-kissed skin. This 16” choker (with extender) pairs timeless puka shells with luminous blue moonstone for a soft, ethereal glow that catches the light - whether you're walking the shoreline or styling your coastal layers. It’s an instant elevation to your favorite linen button-down or flowing weekend dress. Crafted by artisans in the United States, every piece is a small-batch treasure made with authentic puka shells, polished blue moonstone, and finished with a stainless steel clasp for long-lasting wear. Lightweight yet substantial, it hugs the neckline with just the right amount of ocean-worn elegance. Why You’ll Love It: Authentic Puka Shells - Naturally tumbled for organic beauty and one-of-a-kind character Luminous Blue Moonstone - Adds a dreamy shimmer, like sunlight dancing on the waves Handcrafted in the USA - Small-batch made with care and coastal intention Durable Stainless Steel Clasp - Designed for years of sun-soaked wear Perfect Layering Length - 16" with extender for versatile, choker-style fit Modern Coastal Style - A sophisticated twist on the classic beach necklace Whether it’s your first taste of coastal jewelry or the finishing touch to a well-styled stack, the Puka Shell Surf Point Choker brings a breath of the shore to every outfit. Slip it on, and carry the calm of the coast wherever you go.

Moonlit shimmer meets laid-back coastal charm. Breezy, effortless, and undeniably coastal, the Puka Shell Surf Point Bracelet brings the soul of the shoreline to your everyday style. With creamy, natural puka shells and luminous blue moonstone, this stretch bracelet captures that perfect in-between moment: salt still in your hair, sun low in the sky, and the sound of surf rolling in. Designed to move with you, this 6.25" - 7" stretch bracelet slips on with ease and layers beautifully with other coastal-inspired pieces. Whether you're dressing up a linen blouse or adding a touch of seaside serenity to your workday, it's a subtle but striking nod to the sea. Each bracelet is carefully handcrafted in the United States, using natural puka shells and genuine blue moonstone - a gem known for its calming energy and ocean-like glow. The artisan detail speaks to thoughtful design and our deep-rooted love for materials that carry meaning. Why You’ll Love It: Coastal Elegance, Everyday Ease - Designed to stretch comfortably for a perfect fit, no clasps or fuss Natural Puka Shells - A timeless symbol of beachside beauty and surf culture Luminous Blue Moonstone - Glistens like moonlight on water, with soft, soothing energy Perfect for Layering - Looks effortless stacked or stunning on its own Handcrafted in the USA - Made with care by artisans who love the coast as much as you do Lightweight & Travel-Ready - The kind of piece you’ll wear from sunrise to bonfire Bring a touch of seaside soul to your day. Whether you live by the water or just dream of it. The Puka Shell Surf Point Bracelet is a piece of the shore you can keep close, wherever life takes you.

Coastal shimmer meets everyday adventure Bring a sparkle wherever you go with the Chill and Shimmer Vibes Pearl Choker Necklace. With a lustrous freshwater pearl and glass bead detailing, this is your new summer essential. Crafted for all-day ease and all-season shine, this 16" choker (plus extender) is made to move with you from beach walks and boat rides to breezy dinners on the porch. It’s waterproof, fade-proof, and tarnish-resistant, with a stainless steel clasp that holds strong no matter where the day takes you. Delicate enough to layer, durable enough to live in. Hand-assembled in the USA with a nod to New England’s rugged elegance, each necklace blends artisan detail with everyday durability. It’s your personal piece of the coast - modern, minimalist, and made to shimmer. Why You’ll Love It: Freshwater Pearl Centerpiece - A timeless coastal touch with organic elegance Waterproof & Adventure-Ready - Wear it swimming, sailing, or sunning—no fading, no tarnishing Glass Beads with Subtle Sparkle - Catch the light in all the right ways Durable Stainless Steel Clasp - Built for beauty and strength Perfect Fit - Adjustable 16” length with extender for versatile styling Lightweight, luminous, and made to go wherever you do, the Chill and Shimmer Vibes Pearl Choker Necklace is more than an accessory - it’s a lifestyle. Add it to your cart and take a little piece of the coast with you, every day.

A shimmer of the sea, made to move with you. Meet your new go-to bracelet for everyday coastal style. The Chill and Shimmer Vibes Pearl Bracelet is a 6.5-7” stretch-fit design made with shimmering glass beads and a freshwater pearl. It’s beautiful, durable, and built for real life. Waterproof, fade-resistant, and tarnish-free, this bracelet is designed to keep up with your adventures—whether you're lounging by the shore, chasing sunsets, or diving in headfirst. It won’t lose its luster, no matter how often you wear it.  Style it solo for a touch of natural elegance or layer it up with your favorite coastal stack. The luminous pearl adds just the right amount of polish, while the soft shimmer of the glass beads catches the light with every movement. Each bracelet is handmade in the USA with artisan care, combining timeless materials with a relaxed, effortless look. It's lightweight, comfortable, and always ready for whatever your day holds. Why You’ll Love It: Waterproof & Tarnish-Free - made for sun, sea, and repeat wear Freshwater Pearl - naturally elegant, never overstated Stretch-Fit Design - easy on, easy off, always comfortable Soft Glass Beads - shimmer that subtly elevates any outfit Handcrafted in the USA - quality you can feel in every detail Bring a little shimmer and soul to your everyday look. Add it to your stack and let your coastal vibe shine.

Artisan-crafted charm with a coastal twist. Add personality, warmth, and storytelling to your home with the  Yellow Lab Pillow—a handcrafted piece that blends refined coastal style with a touch of lighthearted charm. Inspired by the beloved family dog and stitched with the care of true craftsmanship, this 18” x 18” pillow brings a playful yet polished accent to any room. Made in small batches along the New England coast, each pillow features a camel-colored lab appliqué in a cobalt blue sweater, hand-cut from premium wool-blend felt and layered onto navy heavyweight cotton canvas. The result is a rich combination of texture, contrast, and heritage design, perfect for lake cottages, beach homes, or interiors that embrace meaningful details. The pillow is finished with a hidden pocket closure and includes a plush, American-made polyfil insert. With its clean lines and charming motif, it’s a standout piece that invites conversation—and comfort. Why You’ll Love It: Handcrafted in small batches in coastal New England Made from premium wool-blend felt and heavyweight cotton canvas Features a yellow lab appliqué in a cobalt sweater—a coastal classic with character Contrast stitching adds depth, durability, and artisan detail Removable American-made insert with hidden back closure for a clean finish Pairs effortlessly with neutral palettes, classic décor, or relaxed modern spaces Celebrate craftsmanship, comfort, and the timeless loyalty of a lab—order the Yellow Lab Pillow today. Limited quantities available.

A Handcrafted Statement for Coastal & Classic Homes Elevate your living space with the Blue Lobster Pillow—a timeless accent made for those who appreciate fine craftsmanship and coastal charm. Meticulously handcrafted in small batches along the New England coast, this artisan pillow blends wool-rayon felt with heavyweight cotton canvas for a refined, high-texture look that instantly adds personality to any room.  Whether you're styling a beach house, lakefront home, or a living space that dreams of the sea, this pillow delivers a curated, designer touch that feels truly special. The pillow is finished with a hidden pocket closure and includes a plush, American-made polyfil insert that seamlessly fits into modern, rustic, or elevated coastal interiors. Why You’ll Love It: Lobster motif adds a touch of New England charm Made from premium wool-blend felt and heavyweight cotton canvas Double-stitched corners ensure strength and long-lasting shape Includes an insert made in the USA for superior loft and comfort Easy-to-style 21x21” size fits beds, sofas, and accent chairs perfectly Elevate your home decor with handcrafted quality—make the Lobster Pillow yours today. Limited quantities only.

A rare coastal accent, handcrafted with care in New England. Inspired by the elusive beauty of the blue lobster, the Lobster Lumbar Pillow blends refined coastal design with artisan craftsmanship, making it a striking and meaningful addition to any well-curated space. Handcrafted in small batches in a seaside New England studio, each pillow features a royal blue lobster appliqué set against natural heavyweight cotton canvas—a bold yet sophisticated nod to maritime heritage. The wool-blend felt adds texture and structure, while contrast zig-zag stitching provides both durability and a touch of visual artistry. Perfectly sized at 14" x 21", this lumbar pillow offers supportive comfort while adding character and storytelling to sofas, beds, and benches. Whether placed in a beach house, lake cottage, or modern rustic interior, it introduces a layer of texture and tradition with an elevated edge. Why You’ll Love It: Inspired by the rare blue lobster—a true New England icon Hand-appliquéd and stitched in small batches on the coast of New England Made from luxurious wool-blend felt and heavyweight cotton canvas Zig-zag stitching adds durable, artisan detail 14" x 21" lumbar size offers both visual interest and everyday comfort A unique coastal accent with heritage, quality, and story in every stitch Bring home a rare piece of coastal artistry—order the Lobster Lumbar Pillow today. Quantities are limited.

Make a Splash with Handcrafted Coastal Charm Make your space feel truly special with the Navy Whale On Blue Scallop Pillow, a handcrafted accent that blends artistry, texture, and timeless design. This piece is lovingly made in small batches using a durable wool blend felt and heavyweight 100% cotton canvas—giving you a one-of-a-kind item with rich texture and charm. Its whale appliqué is meticulously stitched for added depth, making it an eye-catching detail for any coastal home decor, beach house, or curated space. Designed for those who value both style and quality, this artisan pillow features a removable poly-filled insert, a clean pocket back closure, and contrast top-stitching that highlights its hand-pieced design. Whether styled on a bench, reading nook, or bed, this pillow fits effortlessly. Why Customers Love It: Artisan-made in small batches for quality and exclusivity Wool blend felt and 100% cotton canvas offer luxurious texture and lasting durability Contrast appliqué and top-stitching add handcrafted character to your space Removable insert and clean pocket closure for easy care and lasting shape Iconic whale design adds coastal character, perfect for coastal decor, nautical homes, or stylish lake houses Add a touch of hand-stitched charm to your home—shop the Navy Whale Pillow today before it’s gone.

Bring the Beauty of the Shoreline Indoors Make your space feel curated and calming with this charming handmade coastal throw pillow, designed to blend artisanal quality with timeless style. The Sandpiper On Blue Scallop Pillow is more than just a pretty accent—it’s a piece of art, hand-stitched in small batches using locally sourced materials. Whether you're styling a beach house, lake cottage, or simply want a touch of seaside calm in your living room, this pillow brings the natural world indoors in a refined and beautiful way. Designed with a calming sandpiper silhouette and soothing blue scalloped background, this pillow adds a refined yet playful touch to any interior. Crafted with wool blend felt and durable 100% cotton canvas, its layered appliqué and topstitch detailing offer a rich, tactile quality that stands out beautifully on a sofa, entry bench, or bed. It includes a removable poly-filled insert and features a classic pocket back closure, making it just as functional as it is stylish. Made in small batches for one-of-a-kind character Wool blend felt appliqué adds texture, depth, and craftsmanship Durable cotton canvas backing and removable insert for lasting quality A refined, modern take on nautical pillows and coastal style decor Timeless design that suits lake houses, urban homes, and beach retreats alike Make your space feel more personal and polished—while supporting artisan design. Bring home the Sandpiper On Blue Scallop Pillow and elevate the everyday. Shop now and add handcrafted coastal charm to your home.

A handcrafted coastal original, stitched with New England soul. Infuse your space with refined coastal charm and artisanal texture with the  Whale on Wave Pillow—a striking, handcrafted accent inspired by the rhythm of the sea and the timeless beauty of New England living. Thoughtfully designed and sewn in a sun-filled seaside studio on Boston’s North Shore, each pillow is meticulously hand-pieced and stitched, made in small batches from a luxurious wool-rayon felt blend and 100% heavyweight cotton canvas. The soft navy whale cresting over textured cornflower blue waves  blends playful storytelling with clean, modern lines—ideal for a guest bed, reading nook, or your favorite lounge chair. Where small-batch craftsmanship meets bold, graphic design.  Finished with a hidden pocket closure and signature striped tag, this pillow is more than just décor—it’s a coastal heirloom, crafted to bring beauty, comfort, and meaning to your space. Why You’ll Love It: Handcrafted in small batches on Boston’s North Shore Made from locally sourced wool blend, recycled felt, and cotton canvas Whale and wave motif brings modern coastal charm to any room Includes a plush, American-made polyfil insert Hidden pocket closure offers a clean, tailored finish A perfect gift or collectible for lovers of design, storytelling, and the sea Add an heirloom-quality coastal accent to your home—order the Heritage Whale Pillow today. Limited quantities available.

Refresh your dining space with the graceful charm of our Hydrangea Cotton Tablecloth—a timeless blend of relaxed beauty and refined design. Whether you're hosting a sunlit summer brunch, setting the table for an intimate dinner, or simply adding a fresh touch to everyday meals, this floral tablecloth transforms your table with ease. Featuring a soft, airy hydrangea motif in classic coastal blues, this piece complements everything from breezy beach cottages to more traditional interiors. Its subtle palette and delicate detailing pair effortlessly with a variety of dishware and centerpieces, making it a versatile foundation for any tablescape. Crafted from 100% high-quality cotton, it offers both luxurious softness and everyday durability. The hand-applied print lends a bespoke, artisan feel—bringing thoughtful design and personality to your table. Available in two sizes (60" x 90" and 60" x 120"), it fits both cozy kitchen tables and formal dining settings with equal elegance. Why You’ll Love It: Timeless Hydrangea Design – A signature floral print that brings subtle sophistication to any meal Crafted from 100% Cotton – Soft to the touch, durable, and made for everyday use Artisan Detailing – The block-printed motif offers a refined, custom look Machine Washable – Designed for real life, with easy care and lasting beauty Versatile Styling – Complements traditional, casual, and elevated coastal decor Elevate your everyday dining or set the stage for your next gathering—add the Hydrangea Cotton Tablecloth to your home today.

Coastal elegance for everyday gatherings. Create a serene, sophisticated table with our Hydrangea Cotton Napkins, where floral charm meets relaxed luxury. Featuring a timeless blue and white hydrangea print, these napkins bring a soft, coastal touch to your entertaining—whether you're setting the table at your beach cottage, lakeside retreat, or simply bringing a hint of the shore to everyday meals. The delicate hydrangea design evokes the feeling of sun-drenched gardens and ocean breezes, instantly refreshing your tablescape with a light, refined aesthetic. Made from 100% cotton, they’re as functional as they are beautiful—soft to the touch, highly absorbent, and designed for everyday ease. Beautifully bundled with a ribbon, this gift-ready set of four makes a thoughtful hostess gift or a charming addition to your own collection. Why You’ll Love Them: Signature Hydrangea Motif – A fresh, floral design that brings timeless coastal beauty to the table Premium 100% Cotton – Soft, breathable, and absorbent for effortless entertaining Gift-Ready Presentation – Comes tied with a ribbon, perfect for hostess or housewarming gifts Generous 20" Square Size – Ideal for both casual and formal settings Machine Washable & Reusable – Designed for easy care and long-lasting style Elevate every meal with the beauty of coastal blooms—shop the Hydrangea Cotton Napkin Set today.